We were contracted to refresh the logo and branding material for Helen Robins Podiatrist as her branding had become outdated.
We retained her original logomark and typeface, and re-worked these elements to convey a cleaner, fresher and more modern iteration of her logo. Her original logo colours were adjusted slightly from their original brighter tones to tones of light and dark blue that are more subdued and dusky. Blue in branding denotes values of trust, stability, intelligence, and reliability. By subduing the tones of the blue's in her logo we are also conveying a serious brand that has a softer approach.
The re-designed logo was then applied to all her branding materials including her letterhead, business card, new patient forms, prescription pad, sick note and a unique wound ruler that Helen utilises in her practice.
Helen then requested that we design some promotional brochures that she could distribute to Hospitals and Doctors in her area. This included a guide for diabetic foot care and a general practice brochure, both of which were designed in Trifold and A4 formats. The latter functioned as an interactive online version which could be distributed electronically.
We were also contracted to design and develop Helen's website. We ran some brand exercises with Helen, to help inform the direction we would take in terms of her copy-writing, website imagery and user-experience. During these exercises we identified a number of core values, namely "expert, informative, holistic and modern", which we relied on when designing and developing the site. Branding exercises also revealed Helen's key differentiators and overall approach to podiatric healing, which were incorporated, thereby ensuring she remains on brand in terms of the overall look and feel of the site.
RE designed and developed content for Helen Robins Facebook Page. The goal was to open up an additional channel to Helen’s website, thereby improving overall ranking on Google through backlinks, as well as to share informative and valuable content to followers who are interested in foot health and care. We ran monthly content meetings wherein we would discuss her social media strategy, topics and content types. Helen preferred taking an in-depth approach, wherein we would research topics and write long form content types, which would be supported by branded imagery and illustrations. Helen wanted her facebook page to act as a mini blog, wherein patients can obtain valuable information and insights as it relates to their foot health and care. We also provided in-depth reports which tracked her social media metrics and successes.