Just Jar’d creates, packages and provides healthy and convenient meals in a sustainable, recyclable and waste-less manner.
Hilton Musk, founder and owner of Just Jar'd initially approached Reflect & Emerge to design their website, as they were fully reliant on social media channels to distribute and share information about their products and were interested in expanding their digital footprint.
Hilton had designed his own logo, but was interested in refining it's overall look and feel. He also lacked a formal brand identity which could cohesively be applied to business stationary such as a business card, invoice, letterhead and email signature.
We conducted in-depth brand analysis where we identified Just Jar'ds core values; health, sustainability and convenience. Brand analysis also revealed that the brand should have a creative, down-to-earth look and feel that conveyed it's beliefs in having fun with quality, locally sourced ingredients.
We refined the logo's letterforms and composition, and added circular lines to denote their signature Jar's metal lid. The logo was then applied to a range of business stationary, including business card, letterhead, html email signature and a full range of Menu's.
After refining Just Jard's Logo and designing a full suite of branding assets to support the business, we tackled the design and development of their website. The website provides a comprehensive platform on which to promote Just Jard’s product and service mix, whilst educating customers on their beliefs and approach to business. The website also showcases a range of menu's and meal plans which customers can select from before placing their orders.