Lean Girl is in the business of providing genuine and honest advice, plans and solutions in the commercial category of Health and Wellness. Lean Girl’s takes a scientific and holistic approach. Their health and fitness programs are geared towards helping women who are fed up with “fad” diet plans that show little to no real results.
RE was approched by local social media influencer Angelique Daubermann to re-design the Lean Girl Logo and Branding Material.
Angelique mentioned that she felt her branding was a bit "all over the place". She wanted to have a concise and formal brand identity that she could rely on when posting information, content and resources to her followers on her social media platforms, as well as within her marketing channels, such as email and her landing pages.
After completing the re-design of the Lean Girl Logo and Branding material, we were contracted to design the Lean Body Lab online course. The course is aimed at upper middle class women aged 20-45 who are interested in losing weight and have become frustrated with age old diets and exercise regimes that don’t work as advertised.
After completing the re-design of the Lean Girl Logo and Branding material, we were contracted to design the Lean Body Lab online course. The course is aimed at upper middle class women aged 20-45 who are interested in losing weight and have become frustrated with age old diets and exercise regimes that don’t work as advertised.
