MBA Marketing focuses on creating an efficient and cost effective marketing strategies for the businesses they work with.
We were contracted the owner of MBA Marketing in South Africa to help run their Graphic Design and Social Media division during the initial months of the company's establishment in Northern Ireland. This was a short-term contract wherein we would essentially create a designed digital foundation for the business on which the owner would be able to build and grow as he expands in the region. This would include the design and development of the UK division's company brochures, a dedicated landing page, and one months social media content for both Facebook and LinkedIn.
We worked in close co-ordination with the MBA Marketing team to ensure we effectively showcased their vast array of services and no-nonsense approach to marketing outcomes and deliverables. This included weekly meetings wherein we would have in depth discussions about the UK division's overall strategic approach and how best we can communicate this in both visual and written format. We also consulted on MBA Marketing's Current and Ideal Customer Bases, as well as marketing strategies on how best to reach them. We also consulted on a number of their marketing services, including social media marketing and LinkedIn Direct Messaging.
We then got to work on the copywriting, imagery, graphics and layouts for MBA Marketing UK's Company Brochure's and dedicated landing page. We designed a modern and elegant landing page that would briefly outline the UK division's approach and services. This would be supported by an in depth company brochure which the sales team could forward to prospective clients who are interested in their services.
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Finally, we sat down with MBA Marketing UK to develop a 1 month social media marketing strategy that they could use as a foundation on which to build going forward. We developed topics, conducted in-depth research, analysed keywords and headlines, and finally designed and developed both the imagery and copywriting for each of their social media posts. This was then shared on their Facebook and LinkedIn pages.
